미디어광운
최종편집 : 2019.8.17 토 13:26
광운대학교
KW AnnalsOpinion
Phone Double Phone: How do customers react?
김태연  |  taeyeon1024@kw.ac.kr
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승인 2019.02.25  18:18:19
트위터 페이스북 미투데이 요즘 네이버 구글 msn

 Recently, Samsung Electronics has released "Galaxy Fold" which is fold double phone and LG also released "V50 thinq" which is dual screen smartphone. These two are different types but they have one thing in common which is two screen in one phone. In terms of technology, Samsung has shown infolding technology which is folding the screen. However, when you fold the screen, the screen is small and there is an empty space when you fold it. On the other hand, LG showed dual screen phone. According to LG, the company mainly focused on practical aspects so they showed easy mobility and wide screen. 

Now let's talk about the 5 customer segment of technology adoption. First type is innovators. Innovators are the first people who are flexible in innovation. They are willing to take risks, youngest in age, and have the cosest social class. The second type is called early adopters. Thihs is the second fastest categoty of people who adopt an innovation. They are usually young and have more financial lucidity. The third type is called early majority. People in this category adopt innovation after the technology has released and the time has passed. Early majority tend to be slower in adoption process. The fourth type is called late majority. People adopt innovation after the average member of the society. These individuals approach an innovation with doubt and have beloww average social status. Last type is called leggards. These individuals are the last to adopt an innvoation. They tend to show importanc on traditions and lowest financial fluidity and tend to be oldest of all other adopters.

Which one are you? It is important to realize that individuals are not always innovators. Every people are different so they are different in approaching the technology. If you are innovators, you may be the first ones who buy the Galaxy Fold or V50 Thinq and willing to experience the risk. However, if you are one of the late majority or legards, you might wait until the majority of people use the smartphone and be the last ones to buy them when another innovation has been released. 

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