미디어광운
최종편집 : 2019.3.19 화 00:03
광운대학교
KW AnnalsLife&Culture
Tren Korea 2019: Dream the PIGGY DREAM
이정훈  |  dlwjdgns0626@kw.ac.kr
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
승인 2019.02.27  13:02:28
트위터 페이스북 미투데이 요즘 네이버 구글 msn
[Trend Korea] is an annual series book that foresees the year’s consumption and cultural trend. Let’s look at the cover. There is a catch phrase saying “The huge cell division of consumption begins” with PEACH PINK color cover which is the trend color of the year. [Trend Korea] has suggested the 10-digit keyword that was motivated from the year’s Chinese zodiac. 2019 is the Year of pig so the keyword is “PIGGY DREAM” and each spell of “PIGGY DREAM” explains 2019 consumption and cultural trend. The first trend starting with “P” is ‘Play the concept.’ In this century, teenage and twenties usually consume image and video contents rapidly with mobile environment so products and services should catch their eyes with some unique or creative things in a short time. Therefore, the importance of attractive concept is growing. The second is ‘Invite to the cell market.’ Cell market is digital individualized market selling and promoting products and services through social media and applications. The third is ‘Going New-tro.’ New-tro is modernized old thing. New-tro is aimed to teenage and twenties that makes them curious of old thing so use it into marketing strategy, whereas retro is just reenacting and reminding the older generation. This is quite interesting strategy because the heritage of the brand (of products) is getting noticed from the new generation. The forth is ‘Green survival.’ You can see Starbucks lately offers paper straws, not plastic straws. The consciousness that protection of environment is growing. The fifth keyword is ‘You are my proxy emotion.’ Gen-Z express and share their emotion through digital platform and are easily stimulated from it because they are familiar with digital equipment since the early age. The sixth is ‘Data intelligence.’ In 4th industrial revolution age, AI (Artificial Intelligence) collects huge amount of information, analyzes it through algorithm steps and gets a new solution. It means qualified data is the most competitive capital. The 7th is ‘Rebirth of space’ that is changeable space calling Chamelezone(Chameleon+zone). You can see a café in the noon changes into the pub with clothing store. The online distribution has been growing rapidly so offline space find an alternative meaning of the space, which can share the experience something. The 8th is ‘Emerging millennial family.’ The generation that was born in 1980~2000s is called millennial generation and the family that they raise is millennial family. They use AI and robotic equipment to shorten the work time and have more free time. They order groomed ingredient to cook conveniently. Also, they respect each family member’s individual time and space. This character is following the 9th keyword, ‘As being myself.’ In this generation, the most important thing is just ‘me.’ Cosmetic, sports, fashion brand no more says “be pretty”. Instead, they say “find you.” The last 10th keyword is ‘Manner makes the consumer.’ Constant ‘Gapjil’ controversy such as no-shows or over-tourisms is being social issue and it makes public consciousness about emotional labor improved.< 저작권자 © 광운미디어위원회 무단전재 및 재배포금지 >
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
트위터 페이스북 미투데이 요즘 네이버 구글 msn 뒤로가기 위로가기
이 기사에 대한 댓글 이야기 (0)
자동등록방지용 코드를 입력하세요!   
확인
- 200자까지 쓰실 수 있습니다. (현재 0 byte / 최대 400byte)
- 욕설등 인신공격성 글은 삭제 합니다. [운영원칙]
이 기사에 대한 댓글 이야기 (0)
About 미디어광운구성원소개광고안내구독신청제휴안내청소년보호정책개인정보처리방침
서울 노원구 광운로 20(월계동 447-1) 광운대학교(139-701) | 청소년보호책임자 : 미디어광운
Copyright © 2011 KWANGWON UNIVERSITY. All rights reserved.